Liftoff: In-Game Advertising Insights: Georgina King Shares Key Lessons from Her Career

Mobile advertising company Liftoff has invited inspirational women working on some of the biggest mobile games to discuss their achievements, challenges, and future aspirations. This time, the focus is on Georgina King, Business Manager of Ads at Scopely. Having started her career studying economics at the University of Nottingham, it's fair to say that a career in mobile games wasn't the original plan for Georgina King. Despite that, she's made quite an impact since her transition into mobile marketing three-and-a-half years ago, making herself at home at one of the industry's biggest names, Scopely, the company behind a diverse roster of hits, including Scrabble GO and Stumble Guys. ... [MORE]