Liftoff Blog How to Harness User-Generated Content for Effective User Acquisition

It's fair to say that user-generated content (UGC) grabs attention. Liftoff advertisers saw ~3x more ROI with UGC-style creatives made by Liftoff Influence than non-UGC creatives. Non-gaming advertisers, in particular, using UGC-style video ads increased their conversion rate from impression to install by an average of 152%. Look no further than episode 58 of GameRefinery's [...]The post How to Harness User-Generated Content for Effective User Acquisition appeared first on Liftoff.