Liftoff Blog What Happened to SKAN 5? Breaking down Apple's AdAttributionKit

If you're a mobile marketer following Apple's privacy changes, you'll know it's been quite the journey. When Apple announced SKAdNetwork (SKAN) 5 at WWDC 2023, its re-engagement capabilities-specifically, its ability to offer insights into down-funnel activity for users targeted by UA campaigns who already have an app installed-made many advertisers optimistic about the added benefits [...]The post What Happened to SKAN 5? Breaking down Apple's AdAttributionKit appeared first on Liftoff.