Lippincott: Lippincott : unveils a radically new way to measure and manage winning brands

(marketscreener.com) NEW YORK, March 11, 2020 /PRNewswire/ -- In a world of endless choice, transparent product ratings, and intelligent decision-making assistants, does brand really matter? The answer, more than ever, is yes. But only a few have real meaning for consumers, while many risk becoming a commodity. Lippincott, a global creative consultancy specializing...https://www.marketscreener.com/news/Lippincott-unveils-a-radically-new-way-to-measure-and-manage-winning-brands--30143240/?utm_medium=RSS&utm_content=20200311