Lipton: Lipton Ice Tea's Streetwear Collab Kicks Off Marketing Refresh

As unexpected brand partnerships reach a peak, a fresh collaboration this summer comes from Lipton Ice Tea and streetwear label Cruel Pancake. "That Summer Feeling" is Lipton Ice Tea's first venture in fashion. The '90s-inspired, 25-piece clothing collection with Cruel Pancake, an up-and-coming label founded by French creator Hugo Philip in 2021, debuted during a...