Source: More About Advertising

LiquidHub: Private equity leads in 2018 M&A but Capgemini strikes biggest deal with $500m LiquidHub

Private equity buyers accounted for 22 per cent of the 187 major marcoms M&A deals in the first quarter of 2018 according to Results International but consultancy Capgemini struck the biggest, $500m for US-based digital consultancy LiquidHub, which also has a big operation in India. Dentsu was the most active buyer with seven deals but ...

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