ListenLoop Blog How ABM Effectiveness Can Be Pitched to Your Board

An account-based marketing (ABM) approach requires a different way of doing things for most organizations. But it's happening, because according to statistics, 60% of organizations plan to run an ABM campaign in the next year. That's a seismic shift in marketing circles, and represents the latest revolution in the way marketing programs are planned, rolled...The post How ABM Effectiveness Can Be Pitched to Your Board appeared first on ListenLoop's Marketing Blog.