Little Bird: Newly crowned unicorn Sprinklr scoops up LittleBird

Social management and analytics software provider Sprinklr is putting its recently raised funding to work. The New York-based startup has purchased Portland, Oregon-based research service LittleBird. Sprinklr will reportedly integrate LittleBird into its "broader, social media management platform." Ragy Thomas, Sprinklr's founder and CEO, broke the news to TechCrunch, which is where LittleBird CEO and co-founder Marshall Kirkpatrick previously worked. Terms of the transaction were not disclosed. The...