Press Release: LMCU : Lake Michigan Credit Union Adopts Total Expert to Fuel Member Engagement and Drive Marketing Visibility

MINNEAPOLIS--(BUSINESS WIRE)--Lake Michigan Credit Union (LMCU), a top five mortgage credit union headquartered in western Michigan, has partnered with Total Expert to help drive personalized engagement to their more than 568,000 members. By leveraging Total Expert's purpose-built engagement platform, LMCU will be able to tap into intent data to serve up robust educational and product offerings to their members at the precise moment. With over 120 loan officers to support, LMCU needed a solutio