Localytics Blog Create Interactive Experiences with In-App Messages in Workflows

Which brand experience would you prefer? When a brand serves you products and services based on your interests, browsing and shopping history, or location, or do you prefer generic offers that are not tailored to your needs and preferences or may not be relevant to you? The answer is obvious; we expect brands to personalize their communications to deliver real-time messages that matter to us. However, delivering personalized experiences might sound challenging and time-consuming. But that notion is a thing of the past! Our behaviorally-triggered campaign builder, Workflows, enables you to automate the delivery of personalized messages based on your customer's interaction with your brand. And to make these campaigns even better, we recently added in-app messages as an available channel within Workflows, enabling you to expand how you create tailored and dynamic app experiences.