Loewe: Loewe's CMO Charlie Smith is enocuraging the fashion house to 'behave like a publisher'

Smith has journeyed from traditional advertising agencies to leading marketing at one of the world's most desirable fashion houses. In this week's My Creative Career he shares insights into the creative vision behind some of Loewe's standout campaigns and emphasizes the importance of cultivating a 'hybrid' approach to your career while staying endlessly curious.Charlie Smith is a strong advocate for carrers being fluid and his own is testament to this theory. His diverse career path has led him to the coveted role of chief marketing officer at Loewe, a brand that has become something of a dream project for marketers.Smith's background is rooted in traditional advertising rather than fashion. He worked in some of London's top advertising agencies before landing his current role. Perhaps unexpectedly, he started in account handling rather than the creative side. Read more here