Lofton Label Blog Using GPAS to Protect Your Brand Against Commercial Counterfeiting and Diversion

The global market for counterfeiting is worth over 1 trillion dollars, and its problems are pervasive. In response, businesses have begun implementing a number of strategies to combat counterfeiting and diversion. Among them is the implementation of authentication and tracking technologies such as GPAS. What is GPAS? The Global Product Authentication Service (GPAS) is an [...]