Lola Red: Lola Red builds PR business for pro athletes

Minneapolis public relations firm Lola Red PR is building up a business geared toward helping professional athletes leverage all the attention they on the field. The company's Lola Pro division has landed four NFL players within a year of launching: Minnesota Vikings tight end Kyle Rudolph, New York Jets cornerback Marcus Williams (who is from Minneapolis), Tampa Bay Buccaneers defensive end William Gholston and New Orleans Saints running back Tim Hightower. "Professional athletes have a profound...