Lowe's: Lowe's follows Costco and Target with new aisle scheme aimed to save shoppers cash - but you must know where look

LOWE's have introduced a new aisle scheme similar to Costco and Target that will save shoppers bags of cash. The retailer has launched a new line of budget-friendly household items priced at $5 or less. Lowe's has launched a new private label Credit: Getty The aisle scheme is similar to that in Costco Credit: Getty It has also drawn similarities to Target Credit: AP The collection, known as Lowe's essentials, kicks off with seven everyday products. These include gloves, storage bins, grill brushes, plastic hangers, kneeling pads, and garden tools. Shoppers can spot these items right at the front of the store, making them impossible to miss. In an interview with CNBC , CEO Marvin Ellison said the new line is all about attracting value-seeking customers and going head-to-head with competitor Home Depot. A retail expert pointed out that Lowe's move is also a strategic defense against rising online threats like Shein and Temu . "Rather than let customers head to dollar stores or mass merchants for cheap home goods, we're creating a brand with affordable pricing right from the start," he explained. Based on early reviews, customers seem to be loving it. Of the 328 reviews so far, all the products have earned high marks. The grill brush scored the lowest with 4.3 stars out of five, while several items hit the perfect score. Lowe's isn't the only retailer jumping on the private label bandwagon. Target unveils 'underwhelming' Valentine's Day Stanley Cups that fans call 'overpriced garbage' and blast 'fad is over' Safeway has Overjoyed, Target boasts Good & Gather, All in Motion, and Dealworthy, and Costco 's got Kirkland Signature. And this isn't Lowe's first foray into private labels either. The chain also carries Kobalt tools and allen + roth home décor. It comes as chains like Walmart , Aldi, Target, and Kroger are rolling out private labels with products priced under $5. These new lines appear to be a direct response to American shoppers feeling the pinch after years of inflation . MORE ON STORE NEWS Numerous store chains, including Aldi and Publix, will be closed for 24 hours to observe the holidays . Meanwhile, some other retailers will continue to operate as normal. In other news , a popular restaurant chain has closed a location after 20 years of operation. The chain is closing most of its locations after filing for Chapter 11 bankruptcy .