LoyalBlocks Blog 3 Ways Beacon Marketing Personalizes Your Relationship with Customers

Tools like Facebook, Twitter, Instagram and other social sites are great ways to keep up the communication with your customers. But with so many businesses on these platforms, and the constant changing of their sharing infrastructure, your connection can sometimes get lost... or just not reach the amount of people you'd hoped. For example, what happens when you post a status update on your company's Facebook page these days? Not quite enough, right? Your update only gets viewed by a small portion of your followers. So, the pros have come up with new and intuitive ways for business owners, like you, to gain a more direct route to ALL of your customers. One particularly interesting emerging method is called beacon marketing.