Loyalty Bay Blog GDPR is coming - How to use incentives to keep our B2C database

Important caveat: This is not legal advice. Please consult with a legal expert before implementing any of this. Someone recently quipped that the only way to be 100% compliant with GDPR is to shut down your business. Indeed, the entire area is fraught with uncertainty and many experts disagree about details and nuances of GDPR, [...]