Lucero Olive Oil Brand On Hold for Foreseeable Future CORNING CALIFORNIA, 2 April 2019 - Crane Mills announced today that they will begin to divestfrom all olive related agricultural, processing, and distribution operations effective immediatelyin order to focus resources on their core timber and orchard operations. The company has directed Lucero Olive Oil operations to wind down the retail Tasting Room byTuesday, 4/30/19. All inventory will be offered at 50% off while supplies last. Current plans callfor continuing online sales through mid-May. Wholesale fulfillment operations for bulk product will continue for as long as supplies last, but atthe latest through Friday, 5/31/19. Current customers will be notified about how to proceedwith their accounts. Priority will be given to current wholesale accounts through 4/05/19, thenall offers will be considered. As the 4th generation of the Crane Mills family plans for the future, they will focus their capitaland efforts on the fundamentals upon which the company was founded. For questions regarding business assets contactBrian Crane at brian.crane@cranemills.com For questions regarding operations contactLiz Tagami at liz@LuceroOliveOil.com Lucero Olive Oil has milled and sold award winning, premium quality extra virgin olive oil inCorning, California for ten years starting in 2009. The oils are annually certified as autheticCalifornia estate EVOOs by the CDFA, are annually verified premium EVOO by the state'sExtra Virgin Alliance, and are bi-annually kosher certified by KOf-KThe brand has earned over 400 awards, many on the international circuit, and was rated #5in the top 100 global brands for the 2018 awards season by EVOO World Ranking.__________________________________________________________________Crane Mills was founded in 1931 as a forestry business in Bly, Oregon and is now in its 88thyear and in its fourth generation of Crane family management. They expanded theiragriculture interests in 1994, partnered to form Lucero Olive Oil, LLC in 2009, and arethe majority owners of the brand and business. The post Crane Mills to Discontinue Olive Business appeared first on Recipes and Blog | Lucero Olive Oil.
