Source: Lytehouse Blog

Lytehouse Blog 4 Reasons Why Brands Are Getting Into Gaming Marketing

The old cliché that gamers are either male kids with no purchasing power or social misfits still living in their mothers' basements is long outdated: we've seen a 79% increase in sponsored streams on Twitch and YouTube, and there's a big reason why.

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$100K-5.0M

Est. Employees

25-100

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Lytehouse is a New York-based influencer marketing agency that provides services including content optimization, campaign strategy and influencer casting for businesses.

Lytehouse Blog 4 Reasons Why Brands Are Getting Into Gaming Marketing

The old clich&eacute; that gamers are either male kids with no purchasing power or social misfits still living in their mothers' basements is long outdated: we've seen a 79% increase in sponsored streams on Twitch and YouTube, and there's a big reason why.

Followers on Owler

The old cliché that gamers are either male kids with no purchasing power or social misfits still living in their mothers' basements is long outdated: we've seen a 79% increase in sponsored streams on Twitch and YouTube, and there's a big reason why.