Macquarium Blog Continuous Experience Optimization: The What, Why, and How

According to a survey by our partner Quantum Metric less than 25% of customer service escalations lead to an improvement in business performance, with the rest resulting in marginal improvements at best. This translates into the digital team spending TWO months a year on items that have a negligible impact on the business. TWO MONTHS! […] The post Continuous Experience Optimization: The What, Why, and How appeared first on Macquarium Blog.