Macquarium Blog Experience Optimization (XO): A Catalyst for Organizational Value Delivery

The old maxim rightly or wrongly goes, “What gets measured, gets managed”. When it comes to digital experiences, what needs to be measured continues to increase. Each department or team typically has its own measures – from product, tech, UX, CX, marketing, etc. – and these continue to exist across digital experiences in the hope […] The post Experience Optimization (XO): A Catalyst for Organizational Value Delivery appeared first on Macquarium Blog.