Madden Media Blog Breaking down what Destinations on Google means to you

Google has made changes with the layout for its search engine results pages (SERPs) for travel-related searches. This change is known as Destinations on Google and it has created a lot of buzz in the industry. You've most likely seen the new layout that applies to mobile travel-related searches for continent, country, or state "destination", or "vacation" searches and been approached about improving your online presence through "new efforts" or programs in order to respond to this new change.