Madigan Pratt & Associates, Inc. Blog Better User Experience for Increasing Profits

The challenge of designing websites for luxury resorts has always been the ever-evolving user and technology. The toughest competition for the resort sites are large online travel agencies (OTA), such as TripAdvisor and Priceline. OTAs are backed by massive budgets for user research, technology, advertising, and marketing. Due to high commission rates, they take a portion of profits away from the resort owners.To generate their fair share of sales without commissions, resort websites need to increase direct bookings on their sites....The post Better User Experience for Increasing Profits appeared first on Hospitality Marketing Blog.