MagicLab: Bumble Poised to Take Over Badoo as Part of MagicLab Rebrand

Whitney Wolfe Herd has revealed plans to replace the MagicLab name with Bumble's, as the company looks to reorganise and unify its overall mission. The move will see Bumble become the parent company of Badoo, a complete role reversal from when the female-first dating app was initially launched as part of the Badoo group. While [...]The post Bumble Poised to Take Over Badoo as Part of MagicLab Rebrand appeared first on Global Dating Insights.