Magnetic: Evergage Acquires MyBuys

Evergage, the real-time personalization platform company, announced the acquisition of the MyBuys merchandising products business from digital advertising technology company Magnetic. This acquisition brings the benefits of broad-scale personalization to a wide array of retailers?enabling them to deliver individualized, cross-channel experiences that drive conversions, build customer loyalty, and increase revenues. Terms of the deal, which closed earlier this month, were not disclosed.