Mall of America: Mall of America: Consumers Want Social Media to Inform Shopping Experiences

From influencer pop-ups to store openings for TikTok-famous brands, malls are taking the social media shopping experience to brick-and-mortar locations to reach young consumers. Jill Renslow, chief business development and marketing officer at Mall of America, the largest shopping and entertainment complex on the continent, explained to PYMNTS how the mall is using social media [...] The post Mall of America: Consumers Want Social Media to Inform Shopping Experiences appeared first on PYMNTS.com.