Mall91: How social commerce startup Mall91 wooed small-town India, and is now reinventing to deal with coronavirus
Vernacular social commerce has been one of the fastest growing segments of online retail in India. Meet Noida startup Mall91, which has reached more than 2,000 small towns in just two years and is now changing tack amid the coronavirus pandemic.
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Mall91 is a social commerce platform that enables users to share and sell their products via social media networks.
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