Press Release: Manhattan Research : Physician Device Decision-Makers Show Strong Demand for Device Manufacturer Digital Content and Support

September 15, 2014—Burlington, Mass. Decision Resources Group's new Manhattan Research study, Digital MedTech Physician™ 2014, finds that online information and other value-added services are emerging ways for brands to differentiate their offering and support physicians. Physicians who are responsible for medical device purchasing decisions rely on websites, mobile apps and other digital sources for learning about devices—and these physicians are looking to manufacturers to provide advanced digital support. Despite this high demand, digital is underleveraged in the device industry today, representing an opportunity for brands to differentiate themselves in competitive markets.read more