Marketing.AI Blog Why is content marketing important and how does it help my business?

We live in a digital world. People want to get reached in ways of their choosing and at times most convenient. The agility that content affords is an inexpensive, flexible way to maximize reach, minimize effort. In fact, content marketing generates 3 times as many leads as outbound marketing, but costs 62% less. (Read more...)Categories:Content MarketingTags: brand awarenessbusinesscontentcontent marketingorganizationpersonalized experiencesrevenuestrategy