MarketVision Research Blog Clients and Agencies are Optimistic for 2025

Clients and agencies are optimistic for 2025, and it's an exciting time to be in insights.It's clear that many saw 2023-24 as challenging times, and distinctly different from the period 2020-22. There was an adjustment for everyone away from increasing insights budgets and spending. The adjustments seemed to be uniform, though the timing and impact varied greatly across companies.