MarketVision Research Blog Enhancing Healthcare Survey Response Rates

Over the past 10-15 years, research project response rates among health care providers (HCPs), which includes physicians, nurses, pharmacists, technicians, and ancillary personnel, have been steadily declining. When asked, some of the major reasons why HCPs stopped participating or participate less often in marketing research studies, are: redundant screening questions, long screeners capturing information only to be disqualified, too long surveys, and overall less time to allocate to providing feedback despite increasing honoraria rates.