MarketVision Research Blog Everything is Predictable - How Bayesian Statistics Explain Our World

In the concluding chapter of Everything Is Predictable, Tom Chivers asserts that "...everything decision-related is Bayesian. It simply describes the optimal way to integrate new information with your prior best guesses. When you look at it like that, so many things seem to make more sense." If you're in the business of quantifying consumer behavior, it's quite a compelling statement.