Martini Media : Martini Media Releases New Martini Report with Insights into the Mind of the Affluent Traveler

For Affluents, travel trumps bling. A whopping 80% would choose a luxury experience over a luxury item, according to The Martini Report, Volume 4: The Affluent Traveler. The report was released today by Martini Media, the leader in engaging affluent audiences online, acquired by Evolve Media, LLC this summer. The report is the fourth volume in a series of studies and reveals that the affluent traveler likes to spend money on new experiences, seeks adventure and culture and is digitally grounded. The proprietary study was conducted in collaboration with Ipsos Connect, a firm recognized for its expertise in research on affluent consumers and luxury markets.