Matrix Marketing Group Blog Learning the Basics: An Overview Of Facebook Ad Types

If your business is new to the social media world, or if it hasn't found much success through social media marketing, you know it can be hard to jump into the ring and immediately garner a lot of engagement on your Facebook posts. And now, with Facebook's changing algorithm, it can be even more difficult to even get your content seen by readers, let alone interacted with by your target audience. This is because when determining what content is most prominent on users' news feeds, Facebook shows favor to posts from users' family and friends or posts with high engagement. This doesn't mean you shouldn't invest time in a Facebook marketing plan though. More than one billion people use Facebook daily. That's a lot of people who could potentially see your content and learn about your business. One way to overcome the algorithm to ensure eyeballs see your content is to purchase Facebook ads.