In today's data-driven marketing environment, metrics are important. In order to study and improve in-flight campaigns and to help with important choices for upcoming launches and tactics, they are undoubtedly necessary. Since stakeholders and investors constantly want to see quantifiable proof of a company's success, marketing KPIs are also crucial for communicating with leadership. Sadly, [...]The post 10 Metrics That Matter When You Look At Your Omnichannel Analytics appeared first on MattsenKumar.
MK is an India-based BPO company that offers services such as call center outsourcing, back office process, and data management for sectors including finance and media.