MaxPoint Interactive Blog 3 Tips to Understanding What Marketing Efforts are Working

Truly understanding what's moving consumers down the path to purchase is a big challenge for most advertisers. Many agencies are too focused on overall campaign measurement, rather than analyzing what combination of channel, message and/or product is successfully motivating a segment of consumers to act. Advertisers need to know not only how their campaign performed, [...]The post 3 Tips to Understanding What Marketing Efforts are Working appeared first on Valassis Digital US.