MaxPoint Interactive Blog Finding Digital Coupon Success with a Consumer-First Strategy

With demands of an increasingly mobile and extremely personalized world in full effect, brands and marketers are tasked with meeting these expectations head-on with a consumer-first approach. Unwavered, however, in this digital era, and to marketers' benefit, is the consumer desire for coupons. A 2017 Purse String Survey found that 53 percent of consumers spend [...]The post Finding Digital Coupon Success with a Consumer-First Strategy appeared first on Valassis Digital US.