MaxPoint Interactive Blog Three Key Consumer Data Points to Capture for a 360 View

Advertisable moments are everywhere. Today's consumers can shop online anywhere and anytime with the constant availability of mobile devices, cellular broadband and Wi-Fi. They don't distinguish between different channels of messaging or service delivery, as their home, work, leisure, online and offline activities all bleed into one another. Because consumers have so many digital devices [...]The post Three Key Consumer Data Points to Capture for a 360 View appeared first on Valassis Digital US.