MaxPoint Interactive Blog We're Setting Higher Ad Viewability Standards

Viewability continues to be a hot topic in the ad industry. There's a real debate over the exact definition of what a "viewable impression" actually is. Since the MRC and IAB partnered to set a standard in 2014, the demand side, supply side, and every intermediary in between has taken a vocal position on ad [...]The post We're Setting Higher Ad Viewability Standards appeared first on Valassis Digital US.