MC+A Insight Guest Article. Original Article can be found here. Generative AI has captured the imagination of the corporate world from the corner office to the back office. CEOs see bottom-line improvement through automation, and CMOs salivate at the possibility of transforming experiences. To some, generative AI looks like pixie dust that offers the chance to overhaul even the most human-centered R&D processes. IT leaders, on the other hand, are asking some tough questions. The loud note of caution from the offices of the CIO / CISO merits a listen. …
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