McDonald's: Ad of the Day: McDonald's ditches logo and lets breakfast speak for itself

The campaign from ad agency Leo Burnett is the new instalment of the fast food brand's 'Breakfast, done properly' campaign.McDonald's has unveiled a series of outdoor ads that puts the focus on its breakfast menu with close-up shots of different items. Banking on viewers recognizing the food, the brand has stripped back any notable logos or branding from the creative.To coincide with the posters, there will also be a series of 30-second and 10-second films set to cinematic music, with each short lingering on close-ups of the food.Read more here