What is Banking Customer Experience? A Complete GuideBanking customer experience (CX) is about how customers feel when they interact with a bank. It covers every touchpoint, whether that's visiting a branch, using a mobile app, chatting with customer support, or making a transaction online. As digital banking becomes more common, delivering a great customer experience has moved from being a nice-to-have to being essential for success.
McorpCX is a California-based customer experience platform that offers solutions such as journey mapping and VoC management for sectors including finance and retail.