McorpCX Blog CX Meaning: What Is Customer Experience & Why It Matters

What is Customer Experience? Understanding CX and Why It MattersWhenever I think about customer experience, I look for brands that consistently get it right. One of the best examples is hotel chains. Whether I check into a well-known hotel in New York, London, or Tokyo, I expect the same level of service, cleanliness, and comfort. From the moment I walk into the lobby, I'm greeted warmly, the check-in process is seamless, and my room meets the same high standards every time.