Strong content design is about much more than applying your brand identity or basic design principles. Good design is inherently good storytelling, delivering a core message through visual communication. But the way you tell that story through both content and distribution is changing. As society, technology, and communication channels evolve, there are many more layers to consider if you want to create meaningful, impactful content that resonates with people. Here are three trends that are influencing the way we can—and should—design content. 1) Inclusive design Good design is good storytelling, but the story you’re telling isn’t just the one in your creative brief. Every piece of content you create reflects your brand story—who you are, what you do, and what you care about. The way you design your content can say just as much about your brand as the content itself. Ultimately, despite your intentions, it’s how your content is received (and
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