According to statistics from DataProt, about 122.3 billion email spam messages are sent daily. That’s about 85% of the world’s daily email traffic. We’re talking about billions and billions of unsolicited, unwelcomed, and sometimes virus-infested emails being delivered to people’s inboxes every minute. Over the years, technology companies have developed complex filters to prevent spam from being both sent and received. These filters use algorithms to assess an email’s content to determine whether an email is spam. Spam filters are incredibly effective and helpful. However, if you are a marketer and you’re sending out marketing emails, these filters can be a bit too sensitive and could label an innocent email as spam. Even customers can label your email as spam if they get a negative feeling from your email. In this article, we will look at things you can do to help prevent your own outbound emails from being
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