Media.net: Leading Contextual Advertising Company Media.net Joins IAB Tech Lab's Board of Directors

NEW YORK, June 15, 2020 (GLOBE NEWSWIRE) -- Media.net, a leading contextual advertising company, today announced that it has joined IAB Tech Lab's Board of Directors, with Karan Dalal, SVP Business Operations at Media.net, appointed to the board. As a board member, Media.net will play a key role in guiding Tech Lab's work in support of contextual advertising and cookie-less identity standards, transparency and brand safety, among other initiatives."From COVID-19 to the phasing out of third-party cookies, the industry is entering a time of transition where collaboration, education and innovation are of the utmost importance," said Vaibhav Arya, CEO, Media.net. "With our joining of IAB Tech Lab's board, we look forward to being a key partner, working collaboratively to build a more privacy-friendly and effective advertising and media ecosystem for publishers, platforms and advertisers alike."IAB Tech Lab is a non-profit consortium that works with the industry at large to develop guidelines, write specs, develop foundational technology, and provide services in an effort to bring alignment and standardization to help the industry grow. It's governed by an independent Board of Directors, which oversees its agenda."It's an honor to join IAB Tech Lab's Board of Directors," said Dalal. "I've spent a decade at Media.net, collaborating with publishers, platforms and advertisers to navigate an ever-changing ecosystem. Media.net and our partners see contextual targeting as a powerful constant in these changing times. As the industry develops new, privacy-first identity solutions that deliver on marketing goals, but don't rely on the cookie, it's vital to collaborate closely with technology leaders across advertising. I'm excited to join the Tech Lab board at such an important time, ...Full story available on Benzinga.com