Mediafly Blog Value Selling vs. Solution Selling: Why Value Wins

Mediafly Value Selling vs. Solution Selling: Why Value Wins Sales has undergone a seismic shift in an era of unprecedented market volatility, digital transformation, and evolving buyer expectations. Traditional sales approaches are faltering in the face of new challenges: Against this backdrop, solution selling — once the gold standard in B2B sales — is increasingly falling short. Value selling is a more strategic, outcome-focused Value Selling vs. Solution Selling: Why Value Wins Michael Keshen