Medialets: The Buy Side Doesn't Want Impressions Counted Before They Hatch

AdExchanger |For the buy side, the only fair way to measure mobile ad impressions is when they've actually rendered on a device. Otherwise, advertisers might be getting taken for a ride by publishers using different methods of counting, said Richy Glassberg, CEO of Medialets, a mobile ad platform and mobile ad server that's been under WPP... Continue reading »The post The Buy Side Doesn't Want Impressions Counted Before They Hatch appeared first on AdExchanger.