MediaMath: MediaMath Files For Bankruptcy, Owes Hundreds Of Millions
MediaMath filed for bankruptcy protection on Friday. The bankruptcy will have a sweeping influence on the ad industry. The company owes between $100 million and $500 million to between 200 and 999 companies. Among those companies -- Google, Magnite, OpenX, PubMatic, Xandr, and many others.
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MediaMath is a New York-based advertising technology platform that offers solutions such as audience segmentation and programmatic marketing for businesses.
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