MediaMelon Blog Boost Ad Targeting & Revenue with Accurate SSAI Tracking via Client-Side SDK

Server-Side Ad Insertion (SSAI) is a technology used in streaming services to integrate ads into content streams seamlessly. Unlike traditional methods where ads are delivered separately, SSAI stitches ads directly into the video stream, creating a more fluid and uninterrupted viewing experience. This method enhances the user experience by reducing buffering and makes it harder […]