Live streaming services Periscope and Meerkat were the talk of the industry last year, with brands of every variety buzzing about how the platforms could boost their experiential programs. But in 2016, the conversation has changed. Facebook Live is the new kid in town, and if you've seen that mom with the Chewbacca mask-which is Facebook Live's most watched video [...]The post Why Facebook Live is Outpacing its Live-Stream Rivals appeared first on Event Marketer.